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Posts Tagged ‘Tools’

Online deliberation – It’s all about the possibilities!
Wednesday, February 16th, 2011

What is it about the online environment that makes it such a good place for engaging citizens?

I think it’s all about the possibilities.

Online dialogues can give citizens the opportunity to voice their individual concerns and ideas, on an equal footing with others, and at almost zero cost. And because it all takes place online, there is the added value of collaboration – whether in real-time or at your own convenience. If I’m participating in the dialogue, I can see what others are saying (who agrees or disagrees with me?), I can work with others to enhance our common ideas, and I can help build the critical mass needed to push action on an issue.

So what can we do to make sure we’re making the most out of these opportunities? Ellis Westwood, one of Ascentum’s senior consultants, forwarded me some research on online deliberation that addresses this question.

In 2009, the EU Commission implemented the European Citizens Consultations in all member states, with the aim of producing a set of social and economic policy recommendations that would have broad support from all EU citizens. One of the methods for engaging citizens was a series of online discussion forums, which helped set the agenda for the rest of the process. Citizens could develop their own proposals and post them online, vote on other participants’ proposals, or write discussion posts.

In a report written by Martin Karlsson, a doctoral candidate at the Örebro School of Public Affairs in Sweden, all 28 of these online forums were looked at. Since they were all similarly designed, implemented and connected to the broader policy process, Karlsson makes the case for looking deeper, and focusing on what other factors contribute to the success of online deliberation projects. He came up with two general hypotheses…

  1. “The more a forum is characterized by a diversity of opinion the more deliberation will occur between the participants.
  2. “The higher the level of engagement among the participants in a forum, the more deliberation will occur between the participants.”

While it may seem self-evident that diverse opinions and high levels of engagement are critical factors for effective participatory processes, it is easy to ignore them, especially if there is a lot of emphasis on reaching consensus. But your online deliberation project stands to be much more constructive and impactful if you commit to these principles and work them into the process.

- Tristan Eclarin -

A Resolution and a Commitment
Wednesday, January 5th, 2011

It is never too late to make a New Year’s resolution.  We at AmericaSpeaks and Ascentum thought it might be helpful if we proposed a resolution focused on Open Government that federal managers can adopt to start the year off right: Resolve to make a specific, concrete commitment to enhance citizen participation in your agency.

(Note: Ascentum and AmericaSpeaks are partners in offering online public engagement services to agencies in the US Government in support of the White House’s Open Government Directive) (more…)

How governments are using social media to join conversations, not just ‘broadcast’
Friday, October 8th, 2010

Federal, provincial and municipal governments across Canada are taking steps to use social media to communicate with and engage their publics.

The Public Health Agency of Canada (PHAC), for example, uses social networking, microblogging, widgets and video sharing to provide information and participate in a dialogue on living healthily.  The City of Guelph is using social media to help local residents commute during an especially busy summer construction period, and give personalize help when users posted difficult experiences with roads or bus routes.

What do these examples have in common? They are based on an understanding that the public expects that government will join and participate in conversations taking place in social media spaces – not just use them simply as channels to broadcast.

In practical terms, this means that government organizations should have develop the following tools and processes to ensure that they are ready to engage in two-way communications on social media:

  1. Social Media Strategy: developed through internal dialogue and engagement, this blueprint will outline objective, desired relationships and target audiences, appropriate social media presences to meet these objectives, and performance measurement approach to assess ROI (return on investment)
  2. Monitoring Approaches: “monitoring” sounds sinister, but in the social media context is about finding and following relevant dialogues where government contribution would help participants and add value.
  3. Processes to Govern Interventions: Government organizations need to bring together traditional media and social media monitoring services, and ensure that the right tools and processes are in place to find conversations, assess whether to take part, and how.  This could include “triggers” such as incorrect factual information, or when government could help participants find services they are looking.  And, finally, bring able to post timely government contributions requires the right flexible approvals processes.

For me, this part of an exciting shift from Government 2.0, where information was made public through passive posting on websites, to Government 3.0 where governments bring personalized help and advice to people where they are on social media.

- Ellis Westwood -

The Value of Different Engagement Methods: Conversation Cafés
Friday, October 1st, 2010

Most people have some preconceived notion of what a public consultation may look like: a crowded room, people talking back and forth, and a person standing at the front fielding questions. However, meaningful engagement can be achieved in a wide variety of ways, and as a result, should look different depending on the situation.

In my last blog, I talked about Community Summits, one of the engagement methods I used recently in a course at the University of Victoria to conduct ‘simulation’ consultations.  This time, I’m shifting to another method, Conversation Cafés.

Conversation Cafés (CCs): Created in 2001 by Vicki Robin and Susan Partnow, this method has a broader purpose in relation to other engagement methods, which is to foster a culture of social cohesion and trust through open and lively dialogue between citizens. With this goal in mind, CCs are intended to be a fairly informal event- although it has some structure, the focus is on providing people with an opportunity to engage in some quality conversation and learn from others. Participation requires a high level of open-mindedness, acceptance and sincerity for other viewpoints; and there is no need for a formal agenda, consensus-building or marketing.

In contrast to other methods, the host is a full participant and does not represent any specific organization. In the simulation I conducted, I acted as the host to lead a dialogue on ‘dynamic updating’ in public deliberation. In the context of an urban planning controversy, participants discussed how conflicts among the various segments in the community could have been accounted for in the decision-making process.* Because of its highly open nature, the CC provided a suitable environment for true issue exploration, even when there are divergent viewpoints. The process is structured to encourage participation from everyone in the group, and allows them to speak freely without being interrupted. The value proposition became clearer with each subsequent round of discussion, as you could really see the conversation deepening. To learn more about CCs, you can visit www.conversationcafe.org.

To further illustrate the wide range of engagement methods, it’s useful to mention of some of the creative things my colleagues did for their simulations:

  • One group used Playback Theatre, which takes personal stories shared by participants and uses improvisational theatre to portray the experience, and deepen the level of understanding, to the wider group. In my course, this method was used to focus on the impact of binge drinking on university student.
  • Another group used the Think Like a Genius process, which is a hands-on, strategic planning method aimed at leveraging the ‘beneath the surface’ (and often times incommunicable) ideas that individuals have. Participants collaborate to construct physical models that symbolize their creative vision. To some, this type of exercise may sound odd at first; but it has been used to engage executives from companies like IBM, McDonald’s and Procter & Gamble.

So what is the significance of these examples? It means that when you’re planning an event, you don’t have to start from scratch. If you have a good idea of what you want to accomplish and who you want to engage in the process, then these types of methods can be a valuable starting point for designing and implementing a truly effective engagement strategy.

- Tristan Eclarin -

Web 2.0: The Digital Quill
Tuesday, November 3rd, 2009

Blogging. Skyping. Instant messaging. Podcasting. Facebook. YouTube. RSS Feeds. Second Life. Wikipedia. Shall I go on?

If you are reading this blog, you may have some notion of how these new darlings of cyberspace – along with a host of brothers, sisters and cousins – are revolutionizing the way people connect with one another. You’ve probably also noticed that they seem to be sneaking their way in to every corner of private and public life, from your teenager’s social agenda to a visit from grandma via Web cam; from the campaign trail to the news anchor’s desk. Even Stéphane Dion has 11,613 Facebook friends!

What does it all mean? Where is it all going? Who’s driving this rollercoaster anyway? Well… We are! Welcome to Web 2.0 and the world of the “Social Web”. A world where Internet technology is increasingly interactive, conversational and participatory. A world where “prosumers” have the power to produce and consume inform

ation simultaneously. A world where meaning is layered, distributed, constructed, deconstructed and reconstructed. A world where “community” means “you and I connected”, not necessarily “you and I together”. A world where strangers bare their soul to each other across time zones and continents… without leaving the comfort of their respective homes. I know, I know. It’s all a bit crazy, really… Exciting and scary too… We are like children who have gotten their hot little hands on a big brother or sister’s shiny new toy, without parental supervision!

Web 2.0 is just warming up. We haven’t even seen the best of it yet. And after that will come Web 3.0! While the critiques of this cyber-progress (often rightly) point out that for all this “connectedness”, people are increasingly individualistic and isolated, the Web is here to stay… The onus is therefore on us to harness the power of these tools in a way that is positive, productive and responsible, so as to serve the greater good. After all, look at the web of knowledge and ideas that the political, scientific and literary luminaries of the 18th and 19th century managed to spread across the world using their parchment and quills… Imagine what we could do with this digital quill!

- Manon Abud -