As the warm air subsides and the seasons shift, the Ascentum team is also feeling some major changes in the atmosphere. It has recently been announced that Ascentum’s Director, Mary Pat Mackinnon, will be promoted to Partner at Ascentum! In her position as Director, Mary Pat has led public and stakeholder engagement initiatives and is integral to the strategic planning work Ascentum does for its clients. (more…)
Why RIM Fails – The Kindle Fire
Thursday, September 29th, 2011
I remember how excited I was when I got my first blackberry. It was thick, black with a monochrome screen, but it was beautiful. Finally I could get emails, contacts, and a phone all in one. Goodbye abandoned and gently used palm pilots, and hello thumbs.
The first few blackberries I had were fantastic. They did what they were supposed to do really well. The other bells and whistles were slightly useful, like mobile web browsing or the music player, but they could be ignored. Then something happened that changed mobile phones, arguably forever – the iPhone. It did a lot of things really well. It did the basics (phone, email, calendar), and it also made mobile browsing functional. What changed it all was consolidation of media (songs, videos) that people already had and the already legendary app store. (more…)
Tags: Kindle Fire, new technogies, RIM, Social Media, Usability
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