Ascentum » Publications

8 Principles for Public Outreach

Joseph Peters — Wed, 24 Feb 2010 16:22:46 +0000

It is never too late to start an outreach campaign, as long as your public participation initiative is still open. In this document we outline eight different principles and strategies for outreach, including the dos and don’ts for each. The principles include pointers on messaging, interactivity, ambassadors, mediums, the rationale, tracking, intentions, and social media.

You can download the latest in our Open Government Directions series here: Eight Principles of Public Outreach.

Participation and Open Government Web Sites

Ascentum Staff — Wed, 23 Dec 2009 14:12:38 +0000

Joe Goldman, AmericaSpeaks
Joseph Peters, Ascentum

The recently-released Open Government Directive requires all federal agencies to create an open government web site within 60 days that provides the public with opportunities to provide input on the agency’s open government plan, publishes key data sets, and provides information about opportunities to participate in agency activities, among other things.

Here are additional elements that may be included on the sites to address the participation and collaboration goals of the Open Government Directive…

“Citizens, Community and Social Media – Lessons, Cases and More Lessons” by Joseph Peters

Ascentum Staff — Thu, 12 Nov 2009 10:41:00 +0000

Presentation to the National League of Cities.
San Antonio, Texas
November 12, 2009

What is social media?
How is it differrent?
How can you use social media?

Citizens, Community And Social Media Lessons, Cases And More Lessons By Joseph Peters

View more documents from Ascentum.

You can also download a PDF copy of the presentation here.

Introducing Government Agencies to Web 2.0: When A Visitor Becomes A Community

Ascentum Staff — Wed, 11 Nov 2009 21:25:10 +0000

Joe Goldman, AmericaSpeaks
Joseph Peters, Ascentum

Social media is here to stay. For corporations, political campaigns, nonprofit organizations and government agencies, it is changing the way we interact with our clients, stakeholders and the public at large. The traditional notion of the target audience is now too limiting a concept.

With social media we must think beyond target audience and conceive of target communities. The opportunities to collaborate with your target communities are endless. The potential to engage those that matter most to your organization is now unparalleled…

Introducing Government Agencies to Web 2.0: When A Visitor Becomes A Community

Open Policy Making 101: 10 Questions To Ask Before Launching Your Online Public Consultation

Ascentum Staff — Wed, 11 Nov 2009 21:19:00 +0000

Joe Goldman, AmericaSpeaks
Joseph Peters, Ascentum

When done right, online public consultations can be very rewarding experiences that produce significant value for everyone involved. Here are ten key questions to consider while soaring in the blue skies, before you take the plunge…

E-Consultation: Enabling Democracy between Elections

Ascentum Staff — Tue, 10 Nov 2009 21:16:53 +0000

E-Consultation: Enabling Democracy between Elections

Joseph Peters and Manon Abud, with commentaries by Kathleen McNutt and Colin McKay

Study

Download “E-Consultation: Enabling Democracy between Elections”

Media Release

Download IRPP Media Release

Podcast

Download IRPP Podcast in an MP3 format

Globe and Mail Article “It’s time to e-consult our citizens”

Ascentum Staff — Tue, 10 Nov 2009 20:53:40 +0000

Globe and Mail Article “It’s time to e-consult our citizens” by Joseph Peters

Read a full version of the article here