It is never too late to start an outreach campaign, as long as your public participation initiative is still open. In this document we outline eight different principles and strategies for outreach, including the dos and don’ts for each. The principles include pointers on messaging, interactivity, ambassadors, mediums, the rationale, tracking, intentions, and social media.

You can download the latest in our Open Government Directions series here: Eight Principles of Public Outreach.

Presentation to the National League of Cities.
San Antonio, Texas
November 12, 2009

What is social media?
How is it differrent?
How can you use social media?

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Joe Goldman, AmericaSpeaks
Joseph Peters, Ascentum

Social media is here to stay. For corporations, political campaigns, nonprofit organizations and government agencies, it is changing the (more…)

Joe Goldman, AmericaSpeaks
Joseph Peters, Ascentum

When done right, online public consultations can be very rewarding experiences that produce significant value for everyone involved. Here (more…)