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  1. Tristan Eclarin says:

    Good post, Chris. Gamification is definitely an innovative feature that could be
    leveraged for some public and/or stakeholder engagement efforts. At one of our
    events last year, I remember hearing about the increasing popularity of loyalty
    programs in Canada, and how they’re being integrated into a number of
    initiatives aimed at promoting (and rewarding) healthy behaviour. I think that
    this is the article they cited:
    http://www.marketingmag.ca/uncategorized/secrets-of-canadas-top-loyalty-programs-
    2-25684.