Learning from Stakeholder Engagement at Canadian Blood Services
Friday, October 14th, 2011

I just arrived back from a term position at Canadian Blood Services (CBS), where I was on loan from Ascentum for a little over five months. Submerged in the world of blood and blood products, not only did I learn a great deal about the organization, but I became further versed in the realm of stakeholder relations, one of Ascentum’s main service offerings.

CBS is a prime example of how an organization can use stakeholder engagement to further advance its goals, while ensuring that all players are involved in the decision-making process. Designated as a Stakeholder Relations / Communications Specialist, my role included managing the various committees CBS has for gaining input on the blood system. The two main committee groups I helped oversee were the seven Regional Liaison Committees (RLCs) and the National Liaison Committee (NLC).

Regional Liaison Committee membership includes the Regional Director, donors, recipients, volunteers, hospital partners, clinic organizers, patient groups and sponsors. There are seven RLCs held across Canada and they each convene three times per year to discuss hot issues pertaining to the blood system. Equipped with knowledge acquired from meetings, RLC members are also responsible for assisting CBS in taking the issues to other stakeholders and citizens in their regions.

The National Liaison Committee is similar to the RLC in that it consists of recipient, patient and donor groups, volunteers and hospital partners. However, it is at a level higher in the sense that it is comprised of one representative from each RLC and members from national organizations, such as consumer groups. This Committee meets twice per year and on the second day of the meeting scheduled in the fall, the Committee has a chance to meet with the full CBS Board of Directors and raise any issues which are bubbling at the regional level and within their stakeholder groups.

I was fortunate to have the opportunity to organize and sit in on the fall NLC meeting. On the second day, members were asked to present to the Board why they felt this committee was important to them.  One member summed up his experience on the committee as follows:  “It’s made me feel like I have part ownership in the Canadian blood system.  It reconfirms my commitment as a donor, as a recruiter of donors and as an advocate in my community for CBS.”

This is just one example of how an organization has made it a priority to consult with its stakeholders on key issues affecting its growth and direction. I feel grateful that I was able to play a part in connecting CBS with the stakeholders that need to be engaged. Now that I am once again part of the Ascentum team, I will strive to blend my newfound stakeholder relations’ knowledge into my future assignments.

– Cassandra Tavares –

It louis vuitton bags is a march into an undiscovered country; and in such an enterprise the victims do not count. As an emotional outlet for the oratory of freedom it was convenient enough to remember the Crime now and then: the Crime being the murder of a State and Michael Kors handbags sale the carving of its body into three pieces. Usher will have a task in equalizing team payrolls; not only are the teams unbalanced financially, so are the resources of the owners. For New Jersey’s Donald Trump, builder of oakley outlet New York skyscrapers, a few million here or there is nothing; for other owners, whose fortunes are counted in the millions or tens of millions, a large loss is well, a large loss.. As the market has digested the recent volatility of energy prices, companies with exposure to oil or natural gas have suffered. Some big names have seen their stock price slide by 50%. Even if you don’t throw full power in it, I know from personal experience having been hit with an elbow I think it was accidental I hope in sparring, but it doesn’t take a lot of power for it to hurt. Because I know what it feels like to get hit with that thing, and I tell you it hurt me a lot. An NFL roster allows for no more than 53 players on oakley sunglasses a team. At any one time, only 11 players per team are allowed on the field. Packers’ win over Saints Aaron Rodgers of the Green Bay Packers throws a pass against ray ban outlet the New Orleans Saints during the NFL opening season game at Lambeau Field on Sept. 8, 2011 in Green Bay, Wisconsin. If it seems like this discussion has been had before, it’s because it has. In February 2014, Baltimore Ravens running back Ray Rice Baratas Ray Ban was arrested for assaulting his then fiancee, Janay Palmer. Detroit has run cheap oakleys sunglasses the ball an NFL worst 32 times in two games, and the cheap football jerseys offensive line has yet to jell.Repeated tests against Johnson shouldn’t bother Talib, who has two interceptions and ranks as Pro Football Focus’ top cornerback in coverage so far this season. With cornerback Chris Harris likely drawing Lions wide receiver Golden Tate, the Broncos are confident in their ability to contain explosive plays.”It’s going to be a good matchup Sunday night, wholesale jerseys china you can’t have a better group of skill players going at each other,” Harris said, according to ESPN. The highest scoring game in NFL history during regular season happened way back in 1966, when the Washington Redskins defeated the New York Giants by 72 41 on November, 27th. This was not the first meeting between the two teams in that season, as the Giants had recently defeated the Redskins on October, 16th by a 13 10 win.

Comments are closed.