On the Government of India’s ‘Framework and Guidelines for Use of Social Media’
Friday, September 9th, 2011

In the spirit of the “back to school” season, I’d like to share an example of a social media strategy that we can learn a few things from. Recently, the Government of India’s Department of Information Technology (DIT) released a draft of the “Framework and Guidelines for Use of Social Media by Government Organizations.” What’s even more interesting is that this document has been circulated for public consultation. The opportunity to provide feedback is open until the end of this month.

What strikes me most about this strategy is its robustness – it is not simply a declaration to support social media use. Rather, it seems to provides government organizations with a detailed strategy for conducting productive engagement with their stakeholders through social media. After reading through the document, there were three things that I especially liked:

1. The strategy articulates the underlying challenges associated with integrating social media into government practices:

“While at a personal level, the uptake and usage of such media is gaining rapid popularity, use and utility of such media for official purpose remain ambiguous. Many apprehensions remain including, but not limited to issues related to authorization to speak on behalf of department/agency, technologies and platform to use to communicate, scope of engagement, creating synergies between different channels of communication, compliance with existing legislations, etc.”

Understanding these complexities is essential for anyone hoping to leverage social media in a truly strategic way. This is especially relevant for government, as there will be strict protocol around corporate communications.

2. The strategy does not ignore the essentials. Determining “who, what, when, where and why” is always a critical first step to identifying your social media needs, expectations and limitations. This may seem like a no-brainer, but overlooking these fundamental questions (e.g. targeting the wrong audience, developing irrelevant content) is often at the root of unsuccessful social media campaigns.

3. The strategy speaks to some important nuances around social media. Perhaps the most important is the recognition that “social media is literally a 24/7 task… [so] the extant rules and regulations of media interaction do not fully apply to them.” In fact, the relentless pace of activity occuring on social media platforms (e.g. news can spread instantaneously and exponentially; people will expect instant updates and responses) makes it a unique, and often more demanding, channel for citizen-government interaction. The DIT also emphasizes the need for social media monitoring and analytics, which can help organizations increase their outreach overall by utilizing key data around online activity.

I’ve just glanced over what I think are some interesting features of this strategy, so I’m hoping that you take the time to look over it in more detail. Please visit to download a copy.

andre gomes officially unveiled as a barcelona player afterFatigue happens, we can perform at the same capacity, so fake oakleys we have to adapt our workload, he said. Have to modify our training. This would not only build team chemistry, it would make the start of the games far more suspenseful. Fans will wonder, Josh Norman go with the standard spiral tie dye this week? Or is he going to rock a more nuanced spot pattern? Also, it not likeyou can do much cheap oakleys outlet worse than the color rush uniforms. Another home run Rachael!!! This was the perfect end to a cold, stormy fall day Cheap Jerseys a hot, steamy bowl of stoup with SOOOO much flavor. I questioned the recipe because there are no added herbs or spices, but I made sure to buy a good quality chorizo and it added just the right boost (along with the smokieness of the fire roasted tomatoes). Army soldier from Cheap NFL Jerseys Tampa, Florida, suspected something was wrong, even though she had never discussed cancer symptoms with her gynecologist. But after voicing her concerns, only to be told it was nothing, the 54 year old felt reassured. In all cases, the wholesale nfl jerseys Magic Negro has zero ambitions of his own. His entire existence revolves around the lead white character, whom they help with their simple, rustic wisdom even if it costs them their lives. I never go wider than my shoulders. Notice that when I clap, my fingers and my thumbs are pressed together. The primary use in my kitchen cheap nhl jerseys is for smoothies, but I also use it to make creamy nut butters, cheap nba jerseys buttery smooth hummus, quick soups, sauces, and even a vegan cashew “cheesecake” that was nearly effortless to make thanks to the high speed Vitamix. I find other blenders don’t compare (and I’ve used other high end blenders) when it comes to super smooth blending and ice crushing in a matter of seconds.. Hi, my name is Tanya Batts, I’m a personal trainer at Gold’s Gym. How to get a flat stomach with a great workout plan? Here’s how. It was actually a great call). But then I got home, heard Mookie Betts had left the game, and then found out that Papi had nearly Jermaine Dye’d himself. Thus it was that a brief flash on the TV screens of Te’o’s face early in the evening drew a wave of boos from the cheap seats in Radio City, stuffed on Thursday night by regular fans who queued up earlier for free tickets. While New York area teams the Jets and the Giants were generously represented, there were fans loyal to most of the other franchises, too. I want to leave it at that. Our organization is going to take a stand, and we’re going to move on from those kind of situations as we move forward.”. Begin with one set of 10 to 15 repetitions of each exercise. The appropriate color should be used when exercising.

Comments are closed.