Blog

Adding the right images to your engagement website (so people don’t ignore them!)
Monday, December 13th, 2010

Think generic stock images help you “jazz up” your website?  In fact, users don’t even notice them…

We’ve all seen generic or stock images on websites.  The teamwork image of joined hands; the cheerful executive pumping his or her fist while using a laptop; business people embracing each other like they’ve just won the lottery.  These types or stock or generic photos are often added to websites to “jazz them up” or make them more user friendly.  But do they actually work?

According to research by web usability guru, Jakob Nielson, users don’t even notice them.  Based on eyetracking studies, he has examined how people view and interact visually with web pages.  Here are some of his recent findings:

  • Posed stock images of “generic” people or models are almost completely ignored by users
  • Instead, users are focused on finding the text content they are looking for
  • Photos can add to websites when they are of “real people” like employees or participants

This is important to know when designing your next online public engagement website.  It should be designed with the user participant at the centre, allowing them to access the content information they are looking for, and to take part, as simply as possible.

Any photos on the site should be of real people – like the head of the host organization, staff involved, or even of some actual participants who have taken part in the engagement.  These images will be more genuine and effective if finished without glossy effects that can easily make it seem generic.

However, engagement sites should still be content focused.  Participants want to quickly learn about the project, read how their contribution will be used, and to take part.  And that’s the true objective for the site and process.

P.S. I know you’ve probably paid more attention to the generic team image on this page, but according to Nielson’s research, only because I’ve pointed it out!

– Ellis Westwood –

5 actors who almost died horrible deaths on cameraYet it remains hard to resist Johnson’s rallying call, ‘How ’bout them Cowboys’. Assuming his tyros are not distracted by the hoo ha of their first Super Bowl and Johnson is not authentic nfl jerseys the sort of coach to allow that to happen their beguiling mixture of solid virtues and youthful daring simply provides too many routes to victory. As the most famous face in daytime TV history, Lucci has held audiences spellbound as the sexy, sassy, “woman you love to hate,” Erica Kane, on ABC’s “All My Children.” In May 1999, all of America stood and cheered when she won the Emmy for Best Actress. She will continue her work on “All My Children,” markingher 10,000th episode in November. Liverpool is in second place in the Premier League and well positioned to challenge for the title. Plymouth is second, too, but in the far less cheap nfl jerseys glamorous League Two. The Hennepin County Jail roster shows all three suspects were released from custody Monday. The two climbers a man and a woman plan to make a brief statement and answer questions outside of the downtown Minneapolis stadium on Tuesday, a spokeswoman for the protest group said in fake oakleys a news release.. Also working the obliques at the same time. Very easy. “It’s something that Marvel is very concerned about,” the 91 year old comic creator said at a Q in December. “It’s very difficult to bring ’em all together because these characters are so successful and make so much money that the studios that have the wholesale nfl jerseys rights don’t want to let them go. If you take proper rest and limit yourself to oakley outlet minimum strain, then you may be able to accelerate the recovery period. Ice therapy and compressions are an integral part of meniscus rehabilitation. It was a popular brand going up against Nike. In 2000 and 2001, Reebok signed a 10 year deal for all 32 NFL teams and 29 NBA teams, Wholesale Jerseys and it locked up tennis phenomenon Venus Williams. To call to one another, birds produce sounds of extremely high frequency and cheap oakleys strength. Only a few species such as pelicans, storks, and certain vultures are mute and have no call. Experienced technicians can acquire acceptable images in as many as 90% of eyes. Advanced cataract, corneal opacities, and nystagmus can prevent adequate imaging. Manning’s TD with 15 ticks left boosts Giants past Pats Jake Ballard (85) of the New York Giants scores on a pass from Eli Manning against Tracy White (58) of the New England Patriots in the second half on Nov. 6, 2011 in Foxboro, Mass. Anyone can become a head coach, but the requirements vary by sport and level. For instance, those at the middle or high school levels may do so on a part time basis, with full time careers outside of coaching.

Comments are closed.