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Archive for April, 2010

Public Involvement: some parting thoughts from Ascentum’s first co-op student
Thursday, April 29th, 2010

With my current co-op semester coming to an end, it seems appropriate to reflect on my experiences here at Ascentum. As the company’s very first intern, I really didn’t know what to expect when I first began. But now, in considering what I’ve learned over the past four months, it’s challenging to figure out where to begin!

What strikes me most is how I think about public engagement now. Leveraging the values, opinions and ideas of the public and relevant stakeholders is the key to accountability and sustainable decision-making. Since organizations have to manage their time and resources quite carefully, it’s clear that we can’t (and shouldn’t) be doing public engagement for everything. But we should be strategic, and ask ourselves:

  • What issues and/or jurisdictions in Canada could benefit significantly from public engagement?
  • How can these types of initiatives/events be conducted more effectively?
  • How can we ensure that the results actually reach the decision-makers?

This optimism for public engagement has been shaped by the exposure I’ve had to some truly fascinating projects that Ascentum is currently involved with. Two experiences stand out for me:

  1. Strengthening the Red Seal Program through Organizational Performance Standards. Ascentum has been asked to engage regional stakeholders across the country, in order to explore the utility of a more robust model for skills acquisition and recognition for trades workers. Through this experience, I’ve been exposed to the high level of strategic planning, attention to detail, and effective communication skills needed to conduct a meaningful engagement process. You can learn more about this exciting project at: http://strengtheningtheredseal.ca.
  2. Helping our team conduct some of the in-person stakeholder consultations for the Mental Health Commission of Canada (MHCC). These were for Phase II of the Mental Health Strategy for Canada initiative (there are a total of 18 events planned, with the fourth event is being held today and tomorrow here in Ottawa). Ascentum is working closely with the MHCC to lead the facilitation of these consultations, which bring together a diversity of people affected by mental health issues, both personally and professionally. These were very rewarding experiences- not only did I realize how prevalent mental health issues are in Canada, but you could really sense the passion and commitment of the people in the room. You can learn more about this MHCC initiative here.

I’d like to make sure that I thank the Ascentum team for giving me such great opportunities. In considering what I’ve learned about the use of social media, I hope that this last posting has some value for anyone that took the time to read it. As I said in my first blog, if you’re going to say something, make sure it’s useful, or at least interesting!

- Tristan Eclarin -

Building an organ and tissue donation and transplantation system for Canada – through public involvement
Friday, April 16th, 2010

Ascentum is proud to be working with Canadian Blood Services (CBS) to address the pressing issue of organ and tissue donation and transplantation (OTDT) (more…)

The Big Picture: Facebook vs USA
Thursday, April 15th, 2010

How does real population in the US compare to the Facebook population in the US?  There is a great infographic from Mashable that paints a very interesting picture of the differences.   At the highest level 38% of the US population has an active facebook account.  It is actually pretty much the same in Canada too (12.7 million/33.9 million).

The population growth shouldn’t be a surprise at almost 300% last year.  The age breakdown is a little different but there are a lot of children missing and facebook is demographically ageist with no specifications for 65+.  The city stats are interesting too.  New York seems surprisingly low as a proportion based on their legendary iphone challenges but Philly and Dallas are rapidly approaching complete penetration.

You make your own call, but clearly the numbers can no longer be ignored.  Combine this with a recent assessment that a facebook fan has been valued at $3.60 each means that PM’s facebook page is worth $114,080 (31,689 fans).  How do you account for that in your Elections Canada campaign expenses!?