Ascentum is proud to be working with Canadian Blood Services (CBS) to address the pressing issue of organ and tissue donation and transplantation (OTDT) (more…)
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Building an organ and tissue donation and transplantation system for Canada – through public involvement
Friday, April 16th, 2010
Ascentum is proud to be working with Canadian Blood Services (CBS) to address the pressing issue of organ and tissue donation and transplantation (OTDT) (more…)
The Big Picture: Facebook vs USA
Thursday, April 15th, 2010
How does real population in the US compare to the Facebook population in the US? There is a great infographic from Mashable that paints a very interesting picture of the differences. At the highest level 38% of the US population has an active facebook account. It is actually pretty much the same in Canada too (12.7 million/33.9 million).
The population growth shouldn’t be a surprise at almost 300% last year. The age breakdown is a little different but there are a lot of children missing and facebook is demographically ageist with no specifications for 65+. The city stats are interesting too. New York seems surprisingly low as a proportion based on their legendary iphone challenges but Philly and Dallas are rapidly approaching complete penetration.
You make your own call, but clearly the numbers can no longer be ignored. Combine this with a recent assessment that a facebook fan has been valued at $3.60 each means that PM’s facebook page is worth $114,080 (31,689 fans). How do you account for that in your Elections Canada campaign expenses!?
Public Involvement: some parting thoughts from Ascentum’s first co-op student
Thursday, April 29th, 2010
With my current co-op semester coming to an end, it seems appropriate to reflect on my experiences here at Ascentum. As the company’s very first intern, I really didn’t know what to expect when I first began. But now, in considering what I’ve learned over the past four months, it’s challenging to figure out where to begin!
What strikes me most is how I think about public engagement now. Leveraging the values, opinions and ideas of the public and relevant stakeholders is the key to accountability and sustainable decision-making. Since organizations have to manage their time and resources quite carefully, it’s clear that we can’t (and shouldn’t) be doing public engagement for everything. But we should be strategic, and ask ourselves:
This optimism for public engagement has been shaped by the exposure I’ve had to some truly fascinating projects that Ascentum is currently involved with. Two experiences stand out for me:
I’d like to make sure that I thank the Ascentum team for giving me such great opportunities. In considering what I’ve learned about the use of social media, I hope that this last posting has some value for anyone that took the time to read it. As I said in my first blog, if you’re going to say something, make sure it’s useful, or at least interesting!
- Tristan Eclarin -
Tags: Ascentum, Public Involvement
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