Case Study Jam – A few golden rules for using social media
Friday, February 19th, 2010

I recently took part in Ottawa’s second “Case Study Jam,” ( – an open learning and dialogue event for people who work in or care about social media, whether in government, businesses or elsewhere.Social Media Case Study Jam

We heard three case studies – a win, a fail and a work in progress. Although each situation was unique, a few common themes jumped out at me. These may not be groundbreaking; just solid advice.

When you’ve proven to yourself that a way of using a tool works, don’t suddenly throw it out the window: One presenter explained his failed attempt to create a new Twitter account, the “Daily Blog” on blogging. Straying from his own proven ways of using Twitter, and juggling a busy workload, he set a rule for his new account – one Tweet a day before 12:00 noon – no more, no less. By sticking to this rule, though, the Twitter account lacked the critical “community-building” piece of social media in which tweeters regularly engage and discuss with their followers.

Do your research on available tools before deciding on one to use: Another presenter explained her adventures creating a “Social Media Book Club”. Having seen a particular meeting management website used a number of times, she signed up, and paid for a small monthly hosting fee. Unfortunately, that initial monthly fee was introductory, doubling after three months, and she learned could easily manage the event using her own website. After amicable discussions with the meeting management website admins, her account was closed, but not before the website sent a message to all 60 members, explaining the event had been permanently closed. With no way to get in touch with the members (a membership export resulted only in a list of names – no emails), she had difficulty in re-establishing contact with people, and assuring them the Club was indeed still up and running.

Small actions can have big results: The final presenter spoke to recent fires at two housing complexes for victims of family violence, and the role that social media played to bring the local community together to help the residents. After writing a blog on the fires and urging action, word spread through the community via social media, with the blogger offering to pick up donations on one given afternoon. Local media picked up on the story, further spreading the call for donations. In the end, a car load of goods and hundreds of dollars in cash and gift certificates were collected. And it all started with a simple blog!

– Stephan Telka –

lurid scandal of us college football24 thoughts ray bans sale on the Seahawks’ 31 24 victory over the Patriots: Despite the offense’s last ditch effort resulting in failure, the defense shoulders the bulk of the blame fake oakleys for the loss, giving up 31 points to a Seattle offense that entered the game as one of the league’s worst. Prosise, and took advantage wholesale jerseys of whoever was playing opposite Malcolm Butler. Although Microsoft Publisher 2007 comes bundled with a large number of calendar templates, it’s always nice to have more designs from which to choose. One great feature of Publisher, in general, is that Microsoft is continually adding new templates that can be downloaded from the Office Online web site. Penny from Dr. Horrible might be the most innocent, sweet natured girl Whedon’s ever written. nfl jerseys cheap It’s important to know that Eldridge had a disabling back injury and hadn’t run in 10 years, but she sure as hell didn’t have enough time to skip her way over to Pascucci instinct kicked in, and Eldridge ran. Barefoot. You know, wholesale jerseys Alex Rodriguez I guess his mom probably calls him Alexander, is hoping to get back on the Yankees field soon. He’s dealing with an injury, but he may be benched for life, because Major League Baseball is putting the smack down on juicers of all kinds. Muhammad was landing shots but Marvin was pelting him at will. Johnson was oakley outlet bleeding profusely by the 8th round and on the verge of losing on cuts when he hurt Johnson. He guarantees it. For “Good morning America,” Matt Gutman, ABC news, Miami.. And that in and of itself is a problem. But what I do resist is the idea that when we see shockingly disparate numbers that the NBA Jerseys Cheap police are the only place where we need to bring responsibility and accountability. The tips of her fingers and teeth were removed. The 28 year old’s remains were identified by the serial numbers on her breast implants. GOLDMAN: Yeah, you know, it is surprising I suppose. But one of the things that draws Americans to this crazy and violent game are the unpredictable moments. The fight was scored a fifteen round draw. Ali had a mouth and it was perfect for wrestling. This process was repeated four times. Strains recovered after the final transfer step were further investigated. No one has been on the moon for almost 40 years, so it’s not like we could just pop up there and start digging and sticking thermometers into its craters. Fortunately, astronauts left seismometers on the moon during the Apollo missions that transmitted moonquake data back to Earth until 1977.
  1. Ellis Westwood says:

    Yes, it was really interesting to be there and hear and learn from people’s diverse experiences with using social media to connect people.

    The case of social media engaging the community to help people in need was brilliant. I saw the same thing after the Haiti earthquake – people and charitable organizations spreading the word and encouraging people to donate what they could, even if it was just a small amount. When hundreds or thousands of people contribute, small parts make up a large whole.

  2. Vincent Leo says:

    These rules are simple but useful. Actually, we can say social media has changed the Internet-everything is different now.

  3. Sources…

    […]check below, are some totally unrelated websites to ours, however, they are most trustworthy sources that we use[…]……