At its core, Twitter is a community-building tool. In this blog, we’ll share ways you can build a Twitter community around your in-person dialogue events so they are engaging, create a stock of shared knowledge and make the results more sustainable.
Before your event…
- Create a Twitter account for your in-person event(s), right at the start of the project planning and design stage.
- Develop a hashtag up-front (#yourevent) so you can search for and store your followers’ tweets – before, during and after the event.
- Tap into the twitter community to build a community, share knowledge and recruit participants for the in-person event
- Involve your followers in designing the in-person event by asking for suggestions and ideas
- Create a buzz about your in-person event by sharing sneak previews and breaking news about speakers with your followers. Many will re-tweet these to their own networks of followers.
- Just before the event takes place, create a site where live tweets can be displayed. One great tool for this is LiveTwit powered by WordPress.
At your event…
- Setup a projected LCD screen to display live tweets.
- Build time into the agenda near the beginning of the event to explain the live tweet process. People can tweet to you @yourevent or tag their tweets with your hashtag (#yourevent).
- Encourage people to tweet photos of the event. They help capture the moment and the emotion of the day.
- It’s a best practice to invite members of your pre-developed twitter community to live tweet the event beforehand.
- Alternatively, under a different design each table could be given a laptop and means to share their ideas with other groups by live tweeting them in real-time. This allows for quick thematic analysis and knowledge sharing.
- Throughout the day, facilitators could walk participants through the live tweets and use to foster additional dialogues.
After your event…
- Twitter gives you a platform to build on the success of the event, gather feedback and leverage a community for follow-up action.
- Shortly after the event, thank your twitter community for participating.
- Ask for people to post feedback, all searchable using the #yourevent hashtag.
- Invite your followers to tweet about what they are each going to do to follow-up on the event and what actions they are going to take.
– Ellis Westwood –
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