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Archive for October, 2009

Values and Ethics: Involving Employees
Tuesday, October 27th, 2009

How do you involve employees in developing your organization’s values and ethics framework?

Employee retention and the dwindling supply of ‘talented’ labour are serious challenges for today’s managers. A content and productive workforce takes more than money and unique benefits. Creating a setting where people feel comfortable, safe and equipped to make decisions is often just as important. The development and integration of a values and ethics framework is key to creating this type of setting. The question is how do we do this well?

Developing an effective values and ethics framework requires a commitment to involve and listen to employees in a meaningful way. People want a voice and want to be heard, especially on issues that matter to them. The development of a legitimate values and ethics framework should include a number of involvement activities. Information-based activities are usually “passive” since they do not necessarily provide a means to involve people, who can choose to act upon or ignore the information that is provided. Typical examples include the use of websites, brochures, fact sheets and advertisement campaigns. While information-based activities are key to providing a sound basis for informed input, activities that enable meaningful participation and interaction are essential to ensuring that the framework reflects the values of employees across the organization. In other words, for the framework to be internalized by employees, they “must see themselves in it”. Otherwise, it becomes another meaningless management edict.

Of course, there are challenges. As involvement increases so do the level of effort, expectations and commitment to using the input. Inviting employees to consider all sides of a particular issue means presenting them with balanced, unbiased information. Developing this content is not an easy undertaking – particularly in the area of values and ethics where the issues are rarely black and white. Moreover, creating an environment where employees are able to feel free to challenge organizational practices and unwritten rules and to collaborate and make informed decisions will, in many cases, require them to act in ways they are not used to or comfortable with. Managers must lead by example and model the desired behaviours. They must also create the conditions for success, encourage, support, and above all manage expectations of employees through this process.

Despite the challenges, the end results will be greater than the sum of the parts. Meaningful employee involvement is key to producing a values and ethics framework that employees will relate to and be inspired by. It will also help increase loyalty and organizational attachment.

- Rob Mariani -

Public Action Technology – Micro Loans
Tuesday, October 20th, 2009

www.kiva.org

You have to take a look at this site.

While this is not public involvement technology, per se, I would argue that www.kiva.org is a close relative. Maybe a sibling, maybe a cousin, but regardless it is a neat idea that shows how to transform public involvement to public action online.

One of the toughest challenges of public involvement is to make the connection between input/conversations and the actions, results or outcomes. It isn’t always clear. Let’s take an issue like “how can we help the third world?” I think it is possible to say that there have been many many conversations about how the first world can help the third world, but it is always difficult to see how an individual can make a difference. This kiva.org site allows individuals to make small loans to entrepreneurs in the third world. How small is small? It starts at $25. To someone in Canada that might be a movie and popcorn, to someone in Bolivia that can finance product to sell in a local market. It really makes a difference. The BEST part is that 99% of the loans get repaid. Absolutely remarkable.

Check it out. Not public involvement, but incredible public action technology in action.

- Joe Peters -

How little do web users read?
Tuesday, October 13th, 2009

How do users read on the web?
They don’t.

According to web usability guru Jakob Nielsen, people rarely read web pages word-by-word.  Instead, they scan the page, picking out individual words and sentences.

In fact, Nielsen has recently drawn attention to a study on web use that concludes visitors read at most 28% of the words on an average page visit.  But, he believes 20% is a better rule of thumb.

So, what does all this mean for public involvement?

  • Keep text simple – and to a minimum.  Public involvement tools shouldn’t put people off with piles of text.  Instead, messages can be communicated in tables or creative images. Plus, tricks like bullets and bold font are still better than nothing.
  • But, the real task is to create a truly participant-centred experience.   We think public involvement is about creating a transformative communication experience between hosts and participants.  And, new technologies make this possible.  Online, video, audio and flash animation create simple, powerful and breathtaking experiences that people can actively engage with.

One day, it would be fun to hear what Jakob Nielsen thought of our public involvement tools. We’ve certainly used his advice to design online experiences we think are truly accessible.

… But if he’s right, you’ve probably given up reading this blog post anyway.  So, I’ll sign-off here!

- Ellis Westwood -

“Sustainable” Public Involvement? You Betcha!
Tuesday, October 6th, 2009

In our world, the notion of “sustainability” might be described as the impacts of a public involvement process, and its linkages to action, over time. This is important because… (more…)