8 Principles for Public Outreach
Written by Joseph Peters on February 24th, 2010
It is never too late to start an outreach campaign, as long as your public participation initiative is still open. In this document we outline eight different principles and strategies for outreach, including the dos and don’ts for each. The principles include pointers on messaging, interactivity, ambassadors, mediums, the rationale, tracking, intentions, and social media.
You can download the latest in our Open Government Directions series here: Eight Principles of Public Outreach.
Case Study Jam – A few golden rules for using social media
Written by Stephan Telka on February 19th, 2010
I recently took part in Ottawa’s second “Case Study Jam,” (twitter.com/CaseStudyJam) – an open learning and dialogue event for people who work in or care about social media, whether in government, businesses or elsewhere. More..
Engaging with the New Facebook
Written by Colin Smillie on February 12th, 2010
Facebook recently launched a new Home Page design and is also planning more changes for how Facebook Applications can engage users. A fairly technical developer roadmap has been published by Facebook but we’ll try to summarize here: More..
“Hard Times, Hard Choices”: The power of public deliberation to solve tough problems
Written by Ellis Westwood on February 11th, 2010
When people have access to balanced information about an issue and an opportunity to talk-through policy options with others, they are willing to make tough choices and sacrifices to serve the public interest. More..
Toyota, Community & Public Participation
Written by Ellis Westwood on February 5th, 2010
How the carmaker could be better engaging its community to assess and fix recent safety problems.
Open Government Directions Site
Written by Ascentum Staff on January 27th, 2010
How to use Twitter to make your next in-person dialogue better
Written by Ellis Westwood on January 15th, 2010
At its core, Twitter is a community-building tool. In this blog, we’ll share ways you can build a Twitter community around your in-person dialogue events so they are engaging, create a stock of shared knowledge and make the results more sustainable. More..
The New Media Experiment
Written by Joseph Peters on March 5th, 2010
There is a great series on the Canadian Broadcasting Corporation (CBC) called the Age of Persuasion. It is all about the business of marketing. The show is hosted by Terry O’Reilly who happens to be both compelling AND persuasive himself. More..